Overview
We have completed two years in a row of successful digital seasonal campaigns for PFC. During the peak of Covid-19, we helped to bring exemplary results by utilizing Facebook Ads and Google Ads.
Deliverables
FB Ads Strategy, Implementation, Management Google Ads Strategy, Implementation, Management
The Brand
The Pan-Florida Challenge Cancer Bike Ride is a fundraising initiative that takes place annually in March to support cancer prevention research at Moffitt Cancer Center. Patient and hungry children throughout the state of Florida have been helped by this drive, as malnutrition has been shown to increase the risk of cancer.
The Challenge
To fundraise while gathering registrations for the annual bike ride event.
The Solution
The client had both: a record-breaking fundraising campaign and had the best year yet of the number of riders, driven by our strategic digital advertising. We worked in collaboration with an external PR team to ensure that we met all of the client’s deliverables and gave them maximum ROI.
“I have worked with the team at Green Mo for several years on multiple client projects. They are a delight to work with, detail-oriented, goal driven and knowledgeable. I would highly recommend them and have shared their information to several strategic partners. Most recently we completed a digital campaign where the client had a record-breaking fundraising campaign in large part to Green Mo's expertise. Thanks!”
The Pan-Florida Challenge Team